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You are here: Home / Theme Park / Theme Parks Catching Franchise Fever

Theme Parks Catching Franchise Fever

By Mark Stuart Jun 23

English: The Entrance of The Wizarding World o...

The Entrance of The Wizarding World of Harry Potter (Photo credit: Wikipedia)

Blockbuster movie franchises are being incorporated into theme parks with increasing frequency.  “The Hunger Games” trilogy is the latest to get this treatment, as CEO Jon Feltheimer recently announced a touring exhibition featuring entertainment related to the popular movie series.  Movie-themed rides are already a fixture at many parks in the U.S., but in the international market developers are rushing to meet the demand for entire theme parks based on a single franchise.  Mark Woodbury, president of Universal Creative for Universal Parks Resorts, the developers of the extremely successful Wizarding World of Harry Potter, had this to say:

“There’s a symbiotic relationship between the parks and the pictures that feed off each other.  We like the idea that there is some blockbuster history behind these adventures.”

Read more at Variety.

Categories: Theme Park

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