Lionsgate is testing the waters for a possible Hunger Games theme park with a touring exhibition. If the exhibition goes well, it could mean Lionsgate will open a theme park dedicated to the extremely successful franchise. There are still two movie installments left, The Hunger Games: Mockingjay, Parts I & II, and the series has already grossed $1.56 billion.
Both Lionsgate and theme park creator Thinkwell Group seem to think that the franchise has the potential needed to make a successful theme park. According Lionsgate CEO Jon Feltheimer, the Thinkwell Group is spearheading an initiative for line extensions of “The Hunger Games,” and other brands.
If The Hunger Games: The Exhibition goes well, Lionsgate could look at other similar “extensions” of the studio’s popular films, such as Twilight and Divergent.
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